The campaign and candidate will project an image—what will yours be? We’ll discuss how you develop an image, maintain it, project it through dress, attitude, message and public appearances. We’ll also discuss the importance of all campaign staff maintaining the same consistent image as they represent the candidate.

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Trainer: Laura Fanelli

Miss Fanelli is a media and public relations professional with extensive experience in a variety of settings for a wide range of clients. She is Managing Partner of both Persephone Strategies & Public Relations and Revolution Strategies & Media Development, LLC. Most recently as Director of Public Affairs for Lieutenant Governor Michael Fedele, her responsibilities included developing strategic communications, media relations and brand development. She has been running political campaigns for almost 17 years and has done extensive campaign training to various groups, including teaching for several years at The Women’s Campaign School at Yale University. Her campaign record of wins and losses currently stands at 15 wins and two losses. She is currently developing content for monthly webinars she conducts for Smart Girl Politics. Miss Fanelli attended Hood College in Frederick, MD, graduating with a B.A. in Communications and Art History and later earned her MSW from UCONN School of Social Work.